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Intro

Imagine you want to start your own online brand in the food industry. Before you can even begin to sell your product(s), you will encounter several hurdles. First, you’ll need to figure out where to source the best ingredients for a good price. After this you might need to meet with a manufacturer. If you decide to create the products yourself, you’ll be met with a whole slew of health regulations that need to be researched. On top of all these challenges, you must figure out how to effectively market your product in an already competitive industry.

Our goal at makeMEchef is to let you focus solely on designing the best, most flavorful product without having to worry about any of these logistical issues. How does it work? makeMEchef will provide forms for different product categories that will let you create your recipe on our platform. For example, if you want to make a spice blend, you would select that as your product category. Then, you’d be prompted to select which base spices to include and their percentage in the spice blend (e.g. 50% rosemary, 45% salt, 5% chili flakes). You can then name your product whatever you’d like and add graphics for the labeling. We will provide you with samplers to make sure the product is up to your standards. Once you’re happy with your masterpiece, you can publish it to the makeMEchef marketplace. Any time someone orders your product, we will make it with our premium ingredients, ship it to the buyer, and send you your cut of the profits!

Who owns these products once they are on the makeMEchef website? Simple - YOU! We plan to make each recipe on our platform an NFT (essentially a digital asset that someone can own). The holder of the NFT is the one who collects the profits of that product. We will also develop a marketplace for the NFTs themselves, where product creators can buy and sell their creations.

If you're interested in becoming a chef on our platform or just curious to see what kinds of recipes other people come up with, please join our mailing list to stay updated! We are also giving away FREE keychains to anyone who takes either of these two surveys!

Roadmap

Phase 1: MVP

Initially, we will build a minimum viable product where users will be able to create custom spice blends, dry rubs, seasonings, and teas.

Phase 2: Expansion

Once we gain some traction, we will expand the site to handle more complex products such as sauces, drinks, baked goods, and more.

Phase 3: Moon

By this point we'll be able to handle many different kinds of product categories. Our focus will be on expanding internationally and vertically integrating the business.

Team

Srdjan "srdj" Bozin

Srdj is a 20 year old software engineer who runs a YouTube channel focused on startups, finance, politics, and society in general. His goal is to document the creation of businesses from scratch to help others learn about entrepreneurship and how to properly think about starting a startup. He is currently working on a few projects including FlipAI and makeMEchef. If you want to follow these businesses from their inception to their launch and beyond, then check out srdj on YouTube!

Cameron "cammi" Herzfeld

Cammi has a maker YouTube channel where she creates outlandish contraptions as well as real-world engineering projects. She has significant experience in design, utilizing tools like Fusion 360 and Blender to render 3D graphics for engineering and advertising. If you want to see how we build out the systems and tech for makeMEchef, check out cammi’s channel!

Andrej Bozin

When Andrej started college, he had to cook for himself for the first time. He became obsessed with trying new recipes with his own unique twist. He is excited to create a platform that will streamline the creativity and innovations of home cooks across the world. Since makeMEchef is Andrej’s first real-world coding project, he is also very eager to hone his software engineering skills through this hands-on experience.

Aleksa Zdravkovic

Aleksa is the head of marketing at makeMEchef. He specializes in digital marketing and is working hard to establish his own Serbia-based digital marketing firm. Aside from marketing, cooking is one of Aleksa’s passions. He enjoys cooking with exotic spices and is excited to try the spice blends that the makeMEchef community comes up with.

Jovana Vavic

Jovana is an aspiring artist and designer currently studying interior design in Belgrade. She works on all of the makeMEchef art, and collaborates closely with the marketing team. When she isn’t perfecting her art skills, Jovana loves to cook. And the only thing she loves more than cooking is trying new kinds of foods and experiencing novel flavors. She’s looking forward to seeing what kinds of creative recipes get made on makeMEchef.